The concept of "dedicated markets" has proven itself to be one of the most successful marketing strategies in the promotion of audio-visual material. Whether focussed on a national thematic or a genre dynamic, these events are a necessary supplement to the existing big media trade fairs. They fulfil a series of needs:

.: bringing specific projects and/or productions to the attention of selected professionals [buyers, commissioning editors, distributors, investors] who will be the most interested to see them;

.: allowing producers and their potential clients to meet in a less hectic, more informal and highly efficient atmosphere, more conducive to real business;

.: offering much better value for money to independent producers who are chronically short of promotional monies;

.: and saving time for buyers, distributors and editors who are chronically short of this precious commodity.

.: In addition, they allow and stimulate essential networking between buyers and sellers and lay the basis for collaboration for years to come.